In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally v...

At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they'...

Today, digital advertising is a fundamental tool for any business that wants to reach a wider audience and increase its online visibility. However, like any other online activity, digital advertising...

In the digital age, influencers have become a key element in many companies' marketing strategies. However, despite their popularity, hiring an influencer is not always the best option for a brand...

Digital marketing is constantly evolving, and with the rise of AI, new social media tools, and strategies, it's essential to understand where the sector is headed. As CEO of a fintech marketing ag...

The advertising industry is at a turning point, with new formats, the rise of AI, and a market with an increasing number of players redefining the rules of the game. Given this scenario, some of the m...