Digital marketing is constantly evolving, and with the rise of AI, new social media tools, and strategies, it's essential to understand where the sector is headed. As CEO of a fintech marketing ag...

The advertising industry is at a turning point, with new formats, the rise of AI, and a market with an increasing number of players redefining the rules of the game. Given this scenario, some of the m...

Advertising is undergoing an unprecedented transformation. In a scenario driven by emerging technologies such as artificial intelligence, automation, and advanced personalization, the relationship bet...

In a context where brands are increasingly seeking to impact their audiences in the most precise and relevant way, Adform, together with JCDecaux and VIOOH, organized a client meeting at its Madrid of...

The travel sector is in constant evolution, driven by economic growth and the need to adapt to an increasingly digital traveller. In 2023, tourism accounted for 9.1% of global GDP and has continued to...

The advertising market is undergoing a profound transformation, driven by technological evolution and changes in consumer habits. Artificial Intelligence, the integration of DSP and SSP or ACR (Automa...