The use of new technologies and digital media to materialize new experiences in digital transformation generate greater participation and commitment of users, although they simultaneously increase the...

Six out of 10 consumers want to read relevant information about the brands they buy, according to a study by the consulting firm QuartSoft, and seven out of 10 people say they feel closer to companies...

The last few years have been a turning point for marketing. The recovery of advertising planning in the US is exceeding almost all expectations. Advertising is playing a more important role, increasin...

Retail has reinvented itself since the pandemic began to serve a complex, unfaithful consumer who wants everything “here and now”, overinformed and digital. This capacity for transformatio...

The end of third-party internet cookies is getting closer and closer. These are small files from web pages that are downloaded to devices when browsing. These files are used by the server where they a...

Email is a digital service that replaces the old letters that are now in danger of ex tinction. Although there are other social networks that are used more today, this service is still widely used...