The launch of the WhatsApp communities was one of the most important bets that came to this app last year. Now the messaging application is working on a function that will allow the dissemination of newsletters or informative bulletins, according to WaBetaInfo, a blog that searches for new WhatsApp developments.

The newsletters will be a tool to transmit information and announcements to an unlimited number of users in a secure and private way, with users choosing which newsletters they want to receive updates from. This is a new way to receive updates from individuals and groups such as local officials, sports teams, or other organizations. Thus, WhatsApp continues to add tools to improve information communications directly.

Advanced communication experience
With this novelty, it will be possible to reach an indefinite number of people. Despite this, the communication that takes place through this channel is not protected by end-to-end encryption as it is a one-way transmission. What is hidden is the phone number of users who create and subscribe to a newsletter, in order to prevent identity disclosure. In the same way that you will not be able to see the users who join.

As of today, WhatsApp has more than 2 billion active users in the world. This number has been growing by leaps and bounds in recent years. The app can gain strength in this sector if users show interest in the newsletter. For their part, they will be able to offer an advanced experience by offering the option to read the newsletters within the instant messaging application. The open rate will be high and WhatsApp will be able to offer sophisticated statistics to those who write those newsletters.

In the newsletters, for WhatsApp it will be a way to make its users spend even more time in the application. As you prepare your business offers, this feature will also help you find a way to better serve brands. At the moment, the date of arrival in a beta or final version of WhatsApp is not known.