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TikTok is changing the rules of the game this year. Since the launch of TikTok Shop, we've seen how it's becoming a much more comprehensive app. So much so that it's increased the revenue of Bytedance, its parent company, by 29%, which is no small feat. We&#...
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The 4th edition of the eRetail Congress brought together professionals and leaders from the retail and eCommerce sectors to analyze the challenges posed by an increasingly complex and omnichannel environment. This year's focus was on the convergence of technology, d...
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After WhatsApp CEO Will Cathhart said in 2022 that a native iPad app "would be great"... that promise has finally been fulfilled. This is the WhatsApp app for iPad The truth is that the launch wasn't made with big announcements or press releases, but with...
El Estudio de redes sociales 2025 elaborado por Elogia e IAB Spain refleja la realidad de un sector en el que los clásicos pierden peso. Penetración y perfil de usuarios de redes sociales en España En esta edición, el estudio ha tenido...
Google is shattering the "classic" way users interacted with search results by introducing artificial intelligence-powered experiences, such as AI Overviews and the new AI Mode, recently released in the United States. This radical paradigm shift has already pr...