Today, business decisions are increasingly based on precise and measurable information, and the marketing data analyst has become an essential figure within digital marketing teams. Creativity and intuition are no longer enough: the most successful strategies are those...
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With this peak season approaching, OpenAI wants to do its part to help people find the products they need quickly and easily, and at the same time attract more users—because it's not all about Christmas charity. To this end, they've launched ChatGPT Shoppi...
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Adobe has announced the acquisition of Semrush Holdings for $1.9 billion (approximately €1.65 billion) in a transaction that represents much more than a simple merger of technology companies. This move is presented as a fundamental piece in the strategy Adobe has u...
These are not good times for Meta (Facebook, Instagram, WhatsApp) in Spain. Just one day after the government announced its intention to summon Mark Zuckerberg's company to a parliamentary committee to investigate an alleged violation of user privacy, a court ruling...
Omnicom, the world's third-largest advertising agency to date, has officially completed its acquisition of Interpublic Group (IPG), having received all necessary regulatory approvals and finalized the agreement announced in December 2024. This transaction creates a...