The question on everyone's mind in marketing departments today isn't just "How do we rank on Google?", but "Why isn't ChatGPT mentioning us?" There's a common belief that if you do good technical SEO for Google, you'll automatical...
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Despite the controversies surrounding them in recent months, the world's most followed social media platforms continue to be seen by brands as a powerful tool for increasing campaign visibility, building community, and driving traffic to their websites. As a result,...
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The digital marketing strategy consultancy Epsilon Technologies, together with the Spanish Marketing Association (AMKT), has presented the DAI Footprint 2025: Top 302 Brands report, which analyzes how digital attention is distributed in Spain. To do this, it analyzed th...
Instagram loves trying new things, and especially loves testing them with just a few users to see how they work before officially launching them. Many regular users of the platform (myself included) have come across a new option when looking at our profile next to the b...
Despite continuous explanations and updates, many questions remain about Instagram's algorithm, especially regarding how to improve reach and impact a larger audience. In this regard, both the platform itself and its CEO, Adam Mosseri, occasionally release informati...