In the business field, more and more companies are using Geomarketing processes as a technological solution to analyze user data. Integrating the spatial dimension in searches and allowing geographic groupings as a natural part of the analysis process. This tool can be used by any type of company, large or small.
Geomarketing makes it possible to analyze the reality of a business through the exact location of customers, points of sale, branches and competitors. And, a large number of variables of interest, locating them on a digital map through custom symbols and colors.
Benefits of geomarketing in companies
The multi-Latin company Servinformacion, a pioneer in the development of high-impact technological solutions, makes this tool available to the business community. In order to provide specific data and route optimization to improve decision making. And, thus be able to continue operating according to the new social and economic challenges.
The companies that can benefit from this solution are those that carry out presales in the traditional channel. Mainly because they can focus their pricing, promotion, coverage and distribution strategies geographically and intuitively. And, of course, define the assignment of field resources such as salespeople, representatives, delivery people, etc. In Peru, proofs of concept are already being developed according to the use cases demanded by companies in the traditional channel and in the specialized services channel.
For example, the placement of a new branch of a pharmacy chain will use a heat map of the competition as initial data. In order to find less saturated spaces where there is a market opportunity, which will then be evaluated with demographic data. And, of floating population to define which would be the most profitable locations.