Despite the controversies surrounding them in recent months, the world's most followed social media platforms continue to be seen by brands as a powerful tool for increasing campaign visibility, b...
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The question on everyone's mind in marketing departments today isn't just "How do we rank on Google?", but "Why isn't ChatGPT mentioning us?" There's a common belie...
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A new social network has just been launched, and it's nothing like you'd expect. Moltbook is a platform similar to Reddit, but its users are none other than AI agents that debate, share, and v...
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ChatGPT has finally launched advertising on its platform. Relatively quietly (considering the importance of this development for the future of its business), Sam Altman's company has already rolle...
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Omnicom Advertising Spain has announced the integration of two of its flagship brands, DDB and TBWA, into a single entity that will operate under the TBWA Spain brand, self-described as “The Dis...
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WhatsApp has announced the launch of a new update that will make your experience on the app more secure: Strict Account Settings. This feature is a direct response to the sophistication of current cyb...
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The question on everyone's mind in marketing departments today isn't just "How do we rank on Google?", but "Why isn't ChatGPT mentioning us?" There's a common belief that if you do good technical SEO for Google, you'll automatical...
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Despite the controversies surrounding them in recent months, the world's most followed social media platforms continue to be seen by brands as a powerful tool for increasing campaign visibility, building community, and driving traffic to their websites. As a result,...
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The digital marketing strategy consultancy Epsilon Technologies, together with the Spanish Marketing Association (AMKT), has presented the DAI Footprint 2025: Top 302 Brands report, which analyzes how digital attention is distributed in Spain. To do this, it analyzed th...
Instagram loves trying new things, and especially loves testing them with just a few users to see how they work before officially launching them. Many regular users of the platform (myself included) have come across a new option when looking at our profile next to the b...
Despite continuous explanations and updates, many questions remain about Instagram's algorithm, especially regarding how to improve reach and impact a larger audience. In this regard, both the platform itself and its CEO, Adam Mosseri, occasionally release informati...