The way we consume online content has changed considerably in recent years, giving way to an audiovisual revolution led by streaming platforms. Furthermore, the rise of alternatives such as TikTok live or Twitch has revealed the deep interest of users in staying connected in a more interactive way with the content they consume.

Additionally, trends have been transforming at an accelerated pace, resulting in the birth of a new streaming service. Thus, TV On Demand and live broadcasts have completely captured the attention of the most contemporary public.
Key aspects of the audiovisual revolution in 2024

Technology plays an indispensable role in the midst of the emergence of the audiovisual revolution. The increase in data transfer speed has been crucial for TV On Demand platforms or TikTok to have been able to take off in the way it has been recorded since 2020.

In the new era, we find a completely different way of consuming content. The fact of having a Smart TV on and a mobile phone in hand generates this multi-screen format, where the information must be concrete and direct. In this sense, content creators have seen a great challenge, since capturing customer attention is increasingly difficult.

Another indispensable pillar within this context is the innovation capacity that a platform can have. While you can create a list of content, which you can consume in a personalized way on a streaming platform, algorithms play an important role in most digital platforms.

This element is capable of tracking your activity on a platform, with the intention of showing similar content that fits your profile. This trend has produced very efficient results in attracting new users, who may feel more identified with the type of material that these platforms can recommend.
The importance of interaction

By analyzing the rapid adoption of tools like TikTok Live, we can conclude that the interest of a significant percentage of users is directed towards interaction. That need to be connected to a community and be part of a trend has been a fundamental piece for the success of this Chinese social network.

While it is true that live broadcasts are a resource inherited from other companies like Meta, the incorporation of effects, moderation and live virtual gifts are some aspects that distinguish it. In this way, the trend grows and becomes stronger with each passing day, leaving behind the traditional schemes that defined audiovisual content a decade ago.

In fact, we have seen how large franchises, such as Paramount, Universal or HBO, have had to adjust to consumer demands. Consequently, there is access to personalized content adjusted to the interests of each individual, facilitating the process of analyzing the collected data that can help direct the decisions made by these platforms for their evolution.

https://dircomfidencial.com/marketing-digital/la-revolucion-del-consumo-audiovisual-streaming-y-tiktok-20240506-1013/