Visits to websites that offer video pieces under rights that they profit from illegally making available to third parties reached 141 billion in 2023, according to a new analysis by the British anti-piracy company MUSO and the consulting firm Kearney. This figure represents 12% more than what the same study had concluded in 2019, an evolution that its authors attribute in part to the atomization of content on different streaming platforms in recent years and the subscription fatigue that this entails for some users.

The data is in line with what has been observed in recent months regarding greater cancellation of subscriptions for these services in line with their price increase and the increase in the cost of living in general. It also defines the eventual next step for some users regarding the growing trend of intermittent subscriptions to services to view content, as well as a possible response by others to strategies to prevent account sharing or the elimination of cheaper plans. without advertising to redirect registrations to those who do include it.

However, these figures also provide a positive perspective, that of the business potential that the industry can convert or recover by offering alternatives that improve the piracy proposition. Christophe Firth, partner at Kearney, summarizes for Fast Company in cost, availability and viewing experience the key factors that lead a user to consume content illegally and considers that all of them can be addressed by companies that suffer from lost profits.

Andy Chatterley, founder and CEO of MUSO, points out in the same medium that those who watch movies or series in this way often do so because they have problems accessing that content legitimately. Remember that different surveys have shown that in general users who use this route are more willing to invest money in a work if they can access it. Therefore, the key to part of this boom is precisely that they do not find a legal way to see what they want or it is problematic for them.

    A study by the British anti-piracy company MUSO and the consulting firm Kearney points to factors such as price increases, the atomization of content and the general increase in the cost of life.

This issue influences the distribution of the general data and the specific figures of the type of content consumed on pirate websites. Regarding the first, the study highlights that most of the visits to these sites occur in the US and India, although Europe and Asia Pacific accumulate a greater predisposition per capita. In fact, the case of India is especially striking, where irregular movie consumption has skyrocketed by 80% between 2022 and 2023, well above the global 6.7%. And on the second aspect, MUSO reflects that 25% of what was pirated last year was anime.

Both factors raise the problem of availability by territory according to specific agreements and its impact, which also explains the popularization of the use of VPNs to access these services, hiding the real geographical origin. And they reverse the downward trend in pirate consumption that was observed a few years ago in places like Spain.

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