SEO, from the acronym "Search Engine Optimization", is a set of techniques and strategies that facilitate the capture of traffic from search engines to our web portal. In order to reach the top positions in the results, a multitude of criteria must be carried out in the creation of content. On this occasion, from Foromarketing, we bring you how to improve your SEO through Google Discover.

Google Discover is a highly personalized feed that offers content tailored to the tastes and interests of the different users who browse the internet. It is an exclusive format for mobile devices and requires access through the Google application itself so that it offers us a list of news of the day.

Discover automatically updates as new content is posted, making it an ideal channel for daily news or ephemeral content.

In addition, Google Discover offers creation tools such as Google Stories, which simulates the ephemeral and time-limited "story" format of Instagram or Snapchat.

This section provides three main advantages: Visibility, Branding for our brand and increased Web traffic.
How to appear on Google Discover

To appear in Google Discover you do not have to make any specific settings, you can manage your statistics and appearances through Google Search Console. However, we propose a series of recommendations to favor our appearance in this new channel:

•  Optimize our page with AMP technology that allows correct viewing through mobile devices.
•  Have WPO optimization so that our website loads all the information quickly with all types of connections. We must     adapt the audiovisual content so that any user can load the web quickly.
•  We must create easily disclosed and viralizable content.
•  Have a good publication frequency.
• Develop complete, readable and quality content. Internally linked to other own content, or in any case, content from third parties with more reputation and authority than us.